Through our partnership with Emmy® Award-winning Sirk Productions, we offer a wide range of production services designed to put your product or service in the best possible light.
A brand video orients your company in the world of potential customers. It can have a dramatic impact on their buying decisions. A short two-minute video can communicate what makes your company unique, feature employees and/or leadership, and explain your company’s vision and values. A brand video personalizes your company and shows customers that it is alive with a personality, whether that be sincere or irreverent, playful or funny. Above all, it must show that there is an essential reason for your company’s existence.
There’s an enormous investment behind every new product or service. Research and development. Testing. Allocation of media dollars. And this investment entirely depends on the proper introduction to the market. It is a fact that consumers find demonstration videos helpful when making purchasing decisions. This is especially true for new products where it is important to show how the product provides a solution to a problem. Ultimately, the type of video you choose will depend on the product, your company, the story you want to tell, and the audience you are trying to reach.
We specialize in creating videos that have a cinematic edge to present your product or service in the best light. Whether a direct to consumer or B2B, the power of video takes your marketing and sales effort to the next level.
TV commercials have not gone away. They’ve merely changed shape and moved to the internet. Whether it’s paid advertisements or sponsored content, the formats are compressed. This means that every shot and every second counts. You’ve only got one short chance to gain attention before the audience decides to scroll. It takes planning, pre-production work, and creativity to capture today’s short attention spans. But the good news is that when done successfully the sky’s the limit for gaining attention to your product or service.
Harness the power of video
In 2023, online video is expected to account for 82.5% of all web traffic, making it the most popular type of content over the internet; 86% of marketers are using videos as a content marketing tool. We specialize in creating content that helps meet your marketing goals.
Motion graphics and animation are a great way to cost-effectively enhance any story you are trying to tell. The only limit is truly the imagination. Unlike live-action video, motion graphics and animation can take the audience anywhere and give them any kind of visual experience. That’s a powerful tool to add to your promotion or technical explanation tool kit.