Large Law Firm
100% Increase in Leads
Our online marketing team was hired to assist a prominent law firm improve the effectiveness of their advertising and increase the quality and quantity of organic search traffic.
Given the firm’s practice area specialization, our team optimized the Website for important target keywords and launched a highly successful link building campaign to increase the overall authority of the Website. We also assisted with the development of a blog marketing campaign to increase the number of pages on the Website and highlight valuable “long tail keywords”.
Google Analytics and Call Tracking were installed on the Web site to track phone calls from online and offline sources and better evaluate the return on investment of all online and offline marketing investments.
By updating the Web site, increasing the quality of traffic, focusing on specific keywords and improving the onsite conversion rate, we were able to increase overall leads by 100% without increasing their current marketing budget.