In your teens, you might have regularly visited that one particular local store that fulfilled all your needs. But, little did you know about the sales techniques the shopkeeper may have applied that made you hooked to that specific shop. Well, some amazing sales tricks remained constant to date and never got outdated.
There are infinite parallels with salespeople using core selling knowledge and skills that are certainly even more relevant and significant to newer business development techniques like social selling and growth hacking.
For example, the shopkeeper would put aside my regular order to ensure you didn’t miss it and have my requirement available most of the time. The shopkeepers also suggest other things, which you might like. So these are some amazing sales tricks to make your target audience your long-time or permanent customer.
Thus, we’ve summarised some incredible sales tips that hold great proficiency and remain evergreen and conventional.
Know your customer
HubSpot says that “understanding your customer’s needs is the key to keeping them happy and loyal to your business.” It is easier to sell to your target audience if you know your target audience. You can do this in several ways, including building personas, subscribing to research reports, speaking to existing customers, and documenting pain points. Armed with these skills, knowledge, you can communicate more adherently with your prospects.
When reaching out to a potential customer, change your message depending on the recipient’s company name, industry type, location, and more. This personalizes the message and makes it clear that you know the customer.
Engage with your connections
You likely have thousands of LinkedIn contacts but rarely talk to them if you’re a salesperson. However, you can engage with your prospects by sharing articles or information of value on LinkedIn. You can also exhibit that you really understand your customers by conveying the same message they want to receive and demonstrating you know their pain points and how to solve them. This is an important part of building better relationships.
Epictetus is often attributed with the quote, “We have two ears and one mouth so that we can listen twice as much as we speak.” When you create a genuine connection with your prospect, you’re able to show empathy and understanding. This starts with listening to what your prospects say about their problems and challenges. Then, you start using your sales techniques to show how your product or service can help.
Utilize the power of social proof
Positive customer reviews and testimonials can help increase trust in your company. Social evidence works by showing how an existing customer has already used your products or services to fulfill their needs. Don’t be afraid to ask for testimonials, reviews, feedback; they can be worth their weight in gold. Comment or review from a person who has used your product can have much more weight than the features and functions you may see mentioned in typical sales outreach. For example, I found that posting LinkedIn automation use cases early in the sales cycle lowers resistance to automation software.
Think about “WIIFM.”
Asking yourself, “What’s in it for me?” can help you decide if a trade is fair. If you are offering something of value, like a free consultation or a white paper, then be crystal clear about what you want in return. This can be a commitment to a discovery call or just an email address.
Use precise targeting
Scattergun advertising is rarely more successful than a targeted campaign. You can use LinkedIn’s Sales Navigator’s filtering to zero in on your ideal target profile based on things such as geographic location, job title, and keywords.
Think about a good number to aim for is around 200 prospects for a campaign. This allows you to target your messages more precisely and makes it easier to follow up with people, too.
Allow enough time to see results.
Digital marketing has many benefits, including that you can track your campaign to see if it is successful. But many people give up too soon when they see no results after a short period. Drayton Bird states that it takes at least three months to build a relationship and up to six months for a decent return on investment.
No matter how modern we turn or how digitally the world runs. It is always important for us not to lose sight of traditional sales techniques. Even in this digitally-driven era that we live in, the tips outlined here still apply.
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