Social media marketing is currently reigning supremely and is doing wonders more than ever right now. Gone are the days when radio ads, magazines, television commercials, and space were the main driving force behind business marketing campaigns. Today we have various social media platforms like LinkedIn, Facebook, Instagram, and Twitter, and even TikTok is showing massive growth in terms of advertising.
When we specifically talk about Instagram, it is one of the most interesting social media platforms out there. It’s a visual platform with an audience with a close relationship with brands. And it’s relatively simple to use!
While it’s easy enough to post pictures, there are some creative ways to engage your audience and get more likes on your posts. Here are five tips for taking your Instagram marketing to the next level.
Be Mindful of the Time you Post.
Creating quality content is important, and you must have been creating thrilling content. But the question that arises here is, how many people are there to see what you’ve posted? You may have posted some compelling content, but if you’re posting at a time when people are not usually active on Instagram, it is of no use.
Be thoughtful of what you post and at what time you post. The most effective and efficient times to publish a post depends on the day, content length, type of content, and your target audience, so this will often need a bit of research on your certain demographic and some trial-and-error; however, if you notice that specific post types perform well on certain days and at certain times, stay consistent with that timing!
For example, if your product or service is targeted mainly to youth, you probably shouldn’t post in the early morning. Knowing your target audience and being focused on their active timings will ensure a good engagement with your audience.
Switch to a Business Account
If you’re yet to move from a personal account to a business account on Instagram, now is the correct time to do so. The business account provides analytics for your posts and the engagement with your followers. Having a business account also offers you the option to promote ads and posts, which personal accounts do not have.
These features can offer you the opportunity to grow your engagement and reach a certain peak that personal accounts cannot do. The more in-depth analytics on your post will also enable you to research what posts reflect your target audience and what posts do not. Your growth totally depends on it, as you cannot know if you don’t know the engagements in an analytical form. With this, you’ll be able to determine the tweaks you need to make in your content type. Business accounts on Instagram are crucial to measuring your marketing tactics effectively.
Your captions matter
Instagram depends on word embedding and how SEO is important for Google. Similarly, it is important for Instagram. Adding only a few hashtags without any captions doesn’t work anymore. You need to write a relevant caption along with the equally relevant hashtags. Adding captions highlights your post making it more appealing to the followers.
You need to add a creative caption to stand out among the vast ocean of consumers, business owners, and influencers. Your aim should not be just limited to getting noticed in the sight of followers but also sail into the explore pages to drive the attention of the other potential consumer. Research on your keywords, and make sure to include those in your captions to grow your SEO.
Set up a Shop
Positioning an Instagram shop offers you the flexibility to sell products directly on Instagram. You might have noticed certain posts on Instagram in which an actor or a model appears and dots are incorporated on the product they’re selling. If they are advertising a watch, then the dot may be located on the wrist, preferably on the watch, and so on. When you click on those dots, you’ll be taken to their page or websites, where you can shop their product.
It is simple and an easy process to purchase an item, and the easier and convenient you make for your customers to shop, the more they are likely to purchase.
Utilize Sponsored Ads
Like Facebook, Instagram enables marketers to use sponsored ads to further the reach of their content. Utilize this feature, as sponsored ads will scale up the reach of your posts. A bigger reach means more eyes on your posts and eventually more business.
According to a report, Instagram ads can reach over 1.2 billion users. By taking the time and investing the money to sponsor a specific picture or video, you can make it certain that you reach a broader audience that you previously might have missed out on.
So, these tips can make a huge difference between an average Instagram account and an exceptional account. As you can see, there are many ways to take your Instagram marketing to the next level. If you’re interested in learning marketing expertise and more about how we can help you do this, connect with us and allow us to help.